You're already using AI. Do you know who it's making you?
Most companies can tell you how much AI they use. Almost none can tell you what it's doing to the work that defines them. These three questions are where it starts.
- On your most important work, is AI deepening your experts' judgment, or quietly standing in for it?
- Could a customer tell your AI's work from a competitor's running the same tools?
- Do you know who you want AI to make your company, or only that you should use more of it?
You're already using AI. Do you know who it's making you?
Most companies can tell you how much AI they use. Almost none can tell you what it's doing to the work that defines them. These three questions are where it starts.
- On your most important work, is AI deepening your experts' judgment, or quietly standing in for it?
- Could a customer tell your AI's work from a competitor's running the same tools?
- Do you know who you want AI to make your company, or only that you should use more of it?
What will you learn from this?
It names which of nine AI personas you are mostly like today, the one you're aiming for, and the gap between them. No score. No league table. Just who you are now, and who you're aspiring to become.

ADOPTION
How far AI is in
How widely AI runs across your business, what your people build with, and how deep it actually goes.

MODE OF USE
How you use it on your high-stakes work
On the work your reputation rests on, whether AI sharpens your experts or stands in for them.

AMBITION
Where you want to take it
Who you want your company to become, and how AI fits that. Not just how much of it you use.
